Thursday, September 9, 2010

Model Matt Hackney

Model, Author, Dancer, Fitness Coach, Entrepreneur, and so much more!

KIWI Online | TheSBON | HardMagic Publishing | MOVFitness | MOVModel | MOVDance | MOVBootcamp

Archive for the ‘Main’ Category

FitMatt – My Clone

Posted by krashnik On April - 25 - 2010

I haven’t quite decided if this is a good move for our business or not, but we now have FitMatt the Bot on the MOVFitness site.  If you pull up the chatbar, you can ask FitMatt all types of questions.  He’s not yet as smart as me, but he really fills in the gap for the beginners to our site who don’t really know how to navigate and have a lot of questions but don’t really want to bug an actual staff member.

I was really excited when I first set him up.  This is one step closer to teaching everyone about health & fitness in a fun environment.  Then I got a strange feeling as if Lawnmower Man was taking over my business!  I hope that’s not the case.  So far he’s quite helpful and he’ll even chat with you about the weather, ask how your day is going, and give you great fitness tips. 

If you need help finding a race, want to know the best way to make a protein shake, etc – FitMatt is your answer.  You have to be a member of MOVFitness to talk with him.  We are already talking with our partner company, EsaliBirth about having a lady bot as well to teach people about pregnancy, birth, and all information there.

FitMatt in no way replaces the incredible personal & social network we have in place, but he adds just another element to what MOVFitness offers our clients.  We’ve already eliminated all excuses for why you aren’t taking care of your health – but we’re also making it that much easier to get in shape and enjoy the process.

Log into MOVFitness for a free account and start getting in shape.  If you have suggestions for questions FitMatt should answer, simply post them on the forum on the website.

Popularity: 14% [?]

Behind the Seen

Posted by krashnik On February - 25 - 2010

OML! Yes, that’s right. Outsource my life! I’ve been working a lot on growing my business and took a trip back to the east coast. Little do any of my employees or clients know I was even gone. I’ve been working a few years to get my business to this point. The business now runs itself regardless if I’m in the picture and I really think this is what any business owner should strive for.

But OML! I’ve been hiring people from China, India, Africa, and now the Phillippines to help in a variety of areas. After a few programmers from India & Africa failed me, I finally found a really good computer programmer in New York of all places who has been helping a ton on our site. Really thankful for that! We have moved our company into a new era where the employees have their own interns and they get trained all from our website. It’s revolutionary.

We’re breaking new ground for what companies should be expected to offer their employees and the resources they make use of. You can see a lot of what we use in our staff training video.

That isn’t for clients to see, but I want to share it with everyone anyway just to show you how incredible our system is. I absolutely love it. And that was taken over a month ago before much of it was implemented. Now that the employees have seen all of that, they are making use of it and things are growing even faster.

I have also hired a few ghostwriters. I know, some of you bookworms think this is unethical but c’mon! I have a lot of books to publish and I really want to get my message out – that is my ultimate goal. In addition to the ghostwriters we have a few full time personal assistants now. I have one assistant, Jane, who’s job is to hire people only. No, not fire them, just hiring. We are hiring soooo many people I had to get an employee just for this. What’s even better? We’re moving away from traditional forms of hiring. In order to work with us, you must do a few things:

  1. Create a profile on our site like facebook
  2. Read our books and pass our tests
  3. Enroll in our internship program and study with us for 6 months

You must do all of those before even having a chance to come on board this ship that is moving at lightning speed.  We are that competitive and that elite.  I really think this is the future of business and other businesses should jump on board.

So instead of just gloating about what we are doing, I have decided to do something about it.  A few years back I was a personal trainer to CEOs and they always complained about having too little time on their hands to take care of their health.  Well, I now manage over 50 employees… I do it all from a coffee shop, bed, the beach.. or wherever I feel like being at the time.  I’m usually wearing a fitness outfit and have a Naked Juice sitting beside me.  And what else?  I still have enough time to spend with my lovely girlfriend, go out dancing a few hours a day, workout at least 1 hour a day, write more in my books, and I’m even knitting a new project (which I’ll reveal soon!).  So, what is this BS about not having enough time to workout and take care of your health just because you’re a CEO?  I don’t sympathize with them at all.  I plan on being the living example of what the perfect CEO should be.

Ok, so I said I wasn’t going to gloat.  So on one level, I’m going to be a role model to these CEOs and what they should be doing for their businesses.  But if you notice my entrepreneur division of the site you’ll see that I also have a tour coming up.  On this tour, I will be traveling around to Fortune 500s nationwide in 2010 teaching businesses how to free the minds, bodies, and souls of their employees.  MOVFitness is the perfect example of what I think all Fortune 500s should strive for.  We mandate great health in our company just as the Lakers mandate it.  Our employees are our team and we must give them the tools and motivation to take great care of themselves which will in turn push forward our incredible company.  What does this mean?  They work when they want to work.  They have projects, not hourly duties.  They all work where they want to work – in their pajamas if they want, at midnight, or while rocking their baby to sleep.  We’re global and make use of resources everywhere.  We require all employees to be part of our social network, upload a photo, and participate in our online classes.  They further their education with health tools like “The Fire Within” and business tools like “The Summit of Success.”

Once they have learned quite a bit, we apply the SHEEPP-C principle to their work and make them managers.  Even if it is just managing interns.  This means everyone who is with us for 6 months or longer is a manager.  This is constant progression in the company and relieves people of mundane tasks and puts them in positions of authority and provides the satisfaction of teaching others that our hearts yearn.  My tour around the country teaches these philosophies and shows how MOVFitness has employees who are well rounded in their mind, body, and soul.  And how other companies should listen up – start hiring employees who are balanced in these areas and do what they can to train their current employees to come into balance.

I hope this helps you in your business.  We are currently talking with private investors.  Feel free to message me if you’d like to invest into our company.  We don’t plan on going public as we believe our shareholders are also a reflection of who we are and we want to make sure they are also in balance of mind, body, and soul.

God Bless,

Matt

Popularity: 9% [?]

Summer 2009 with Matt

Posted by krashnik On August - 3 - 2009

This summer, I traveled the country setting up MOVRun. This is a new division of my fitness company that we’ve had for about 8 months. We were able to expand into over 8 new cities with more to come with my journey across the country to find new destinations to run.

I also have started a new business, KIWI Online. Already partnered with the University of California with our internship program, we are expanding this to not only include more fitness certifications, but also to offer degrees focusing on the arts. KIWI is 100% online and allows students to partner with my various businesses so students may get hands-on experience while learning. It is also 100% free as long as students commit to a 3 year work-exchange program. I believe education should be free and this is a great way of providing this to our nation that I look forward to having up and running with 100 students by fall 2011.

We’ve expanded our learning tools to include a new program for the Wii so students can interact and learn boxing, ballroom dancing, martial arts, sword fighting, posture, and more all with the Wii! This is similar to WiiFit, but designed with personal trainers in mind and can help them obtain their certification.

In my quest to better our business, I have started to use an incredible software for video tutorials called Camtasia. You can view a few of our videos here: http://www.techsmith.com/camtasia.asp

We’ve really learned a lot about how to run a business online over the summer and implemented programs such as TaskFreak, Moodle, Camtasia, OpenOffice, GoogleDocs, WordPress, and more into our lineup that is used everyday by our staff.

I also was able to make quite a long stop in Alabama to train our newest dance instructor, Misty Koger. She will be opening free ballroom dance classes in her area very soon as well as our new location in Studio City soon to come. This is exciting and we are forever thankful to those who have participated in our races to make this dream come true.

In the months to come, will be released exclusively to our clients and we will expand our dance program around the nation – specifically in San Francisco, New York, and San Diego.

Popularity: 26% [?]

Santa Barbara Beauty Pageant

Posted by krashnik On March - 31 - 2009

This past weekend, Jasmine – my assistant –  & I had the pleasure of sitting on the judge’s panel for the Miss Teen Santa Barbara Beauty Pageant with Nationals Incorporated.  Unlike most beauty pageants, this pageant honestly was an “inner beauty” contest.  The contestants were 7-19 years old in different age categories and Jasmine & I worked with the 12-15 year old group on Friday with around 40 interviews.

During these three minute interviews, we tried to get a glimpse of the girls’ personalities. Some were quite mature in their responses with goals of opening charities in third world countries, already writing books, or setting up rescue horse ranches here in the county. Others were, well… little girls – excited about being in a pageant and wanting to look glamourous in front of their family and friends. These were the majority & when asked what they’d do with $1 million dollars our typical response was “shopping.”

You’d think they’d know better than to give that answer, right? Nonetheless, we continued the interviews for a few hours and took our notes & thoughts home with us for the night. Saturday afternoon, the pageant began at the Lobero Theatre in downtown Santa Barbara.

I was quite pleased to see a lack of silicone in our sights as the pageant began. These girls came from all walks of life – home schooled with rich parents to the general population. I honestly felt the pageant had a strong mix of the community and was pleased at how genuine each girl presented themselves. The audience was filled with parents and siblings, mostly who were cheering on their little girl.

We ended the pageant around 7pm with after going through semi-finals to pick the winners. The final contestants were great role models & I’m pleased what our other 10 judges helped conclude. Below is a picture of our judges & the winners.

Our company donated dance lessons to all contestants & a contract to publish the book of the Jr. Teen winner – a cancer survivor in the Santa Barbara Area.

Popularity: 66% [?]

Ballroom DVDs

Posted by krashnik On January - 12 - 2009

Many of our DVDs are for Ballroom Dancers or fitness professionals. After publishing books, calendars, and websites for so long, I decided it was time to expand into DVDs.  I’m really happy to be able to offer this to the ballroom community.  I am heavily involved in the creation of all of these videos.  They will have a nice blend of fitness, ballroom dancing, and whichever speciality the teacher brings to the picture.

Read the rest of this entry »

Popularity: 71% [?]